About dejavu

This page introduces the dejavu brand concept and the history of our products.

Brand concept

dejavu is a collection of quality-guaranteed, highly functional cosmetics that meets your unmet needs.

Approach to development

dejavu approaches development strictly to meet unmet needs, i.e., to sell products that do not already exist on the market.
We pursue quality and functionality that meet our customers' expectations, and launch only products that fulfill these criteria.
In other words, we will never release a product until it reaches satisfactory levels from the customer's viewpoint, no matter how many years it takes for us to develop it.
Our signature product line Fiberwig Paint-On False Lashes ? which we have delivered a total of 30 million items with support from many users since its debut in September 2001 ? was also conceived under this concept.

History of dejavu products

  • Sep-01

    Launched "Paint-On False Lashes" Fiberwig

    products: 'Paint-On False Lashes' Fiberwig

  • Jul-02

    Launched "Paint-On False Lashes" Fiberwig Natural Brown

    products: 'Paint-On False Lashes' Fiberwig Natural Brown

  • Oct-04

    Launched "Paint-On False Lashes" Tiny Sniper

    products: 'Paint-On False Lashes' Tiny Sniper

  • Dec-05

    Launched 1 Million Tubes Sold Anniversary Edition of "Paint-On False Lashes" Fiberwig

    products:1 Million Tubes Sold Anniversary Edition of 'Paint-On False Lashes' Fiberwig

  • Nov-06

    Launched "Paint-On False Lashes" Fiberwig Limited Short Brush Edition

    products: 'Paint-On False Lashes ' Fiberwig Limited Short Brush Edition

  • Mar-07

    Launched "Crayon for Eyeline" Eyes Keepist

    products: 'Crayon for Eyeline' Eyes Keepist

  • Feb-08

    Launched "Paint-On False Lashes" Set

    products: 'Paint-On False Lashes' Set

  • Nov-08

    Launched : "Rub-Resistant, Glide-On Eyeliner" Lasting-fine Real Black

    products: 'Rub-Resistant, Glide-On Eyeliner' Lasting-fine Real Black

  • Apr-09

    Launched Limited Floral Edition of "Paint-On False Lashes" Fiberwig

    products:Limited Floral Edition of 'Paint-On False Lashes' Fiberwig

  • Oct-09

    Launched "Paint-On False Lashes" Fiberwig EXTRA LONG

    products: 'Paint-On False Lashes' Fiberwig EXTRA LONG

  • Oct-09

    Launched "Volume Film Mascara" Lash Knockout

    products: 'Volume Film Mascara' Lash Knockou

  • May-10

    Launched "Makeup Retouching Refreshing Powder" Minipact

    products: 'Makeup Retouching 'Refreshing Powder' Minipact

  • Jul-10

    Launched "One-Swipe Makeup Remover" Smooth Off Cleanse

    products: 'One-Swipe Makeup Remover' Smooth Off Cleanse

  • Jul-10

    Launched New Colors of "Rub-Resistant, Glide-On Eyeliner" Lasting-fine, Deep Black & Natural Brown

    products:New Colors of 'Rub-Resistant, Glide-On Eyeliner' Lasting-fine, Deep Black ' Natural Brown

  • Jan-11

    Launched "Water-Resistant Liquid Eye Pen" Perfect Liner

    products:'Water-Resistant Liquid Eye Pen' Perfect Liner

  • Apr-11

    Launched "De-oiling beauty cream" Control Serum

    products:'De-oiling beauty cream' Control Serum

  • Sep-11

    Launched "Eyelash enriching serum" Lash Serum

    products:'Eyelash enriching serum' Lash Serum